About the creator of Willow + Thread

Hi, I’m Chloe — the creator behind Willow + Thread 🤎

What began as a love for slow living, timeless childhood pieces and creating for my own little ones slowly grew into the dream that is now Willow + Thread.

Inspired by earthy textures, nostalgic tones, and the beauty of simple everyday moments, I wanted to create a brand that felt thoughtful, timeless and deeply connected to childhood. Every collection is designed intentionally in small batches with a focus on comfort, warmth, and pieces made to be cherished.

As both a mother and maker, Willow + Thread is incredibly personal to me. From designing and sewing to photography and packaging, every part of this little brand is created with love and care from our home in Australia.

Thank you so much for being here and supporting this journey — it truly means more than you know 🤎